Building the Infrastructure for AI Commerce
soft.house is the developer portal for AI-native commerce. We provide the APIs, protocols, and tools that let AI agents transact safely on behalf of users -- across every major commerce protocol.
Our Vision
AI assistants will handle most commerce interactions within the next few years. But today, there's no unified infrastructure for agents to discover products, negotiate prices, obtain user consent, and process payments.
We're building that infrastructure -- protocol by protocol, API by API -- so developers can focus on their applications while we handle the commerce complexity.
Our Approach
Rather than picking a single protocol winner, we support all major AI commerce protocols through a unified API. This means developers write code once and reach agents on Google, OpenAI, Anthropic, and beyond.
Our three-layer architecture (Identity, Authorization, Execution) ensures that each protocol is used for what it does best.
The Pragma.Vision Ecosystem
soft.house is part of the Pragma.Vision ecosystem -- a network of specialized platforms powered by shared AI commerce infrastructure.
Developer Portal
AI Wish Fulfillment
Agent Marketplace
Gift & Talent
Local Commerce
B2B Deals
Proximity Services
Professional Services
Technology
Protocols Supported
- AP2 -- Google Agent Payments Protocol
- ACP -- OpenAI/Stripe Agentic Commerce Protocol
- TAP -- Visa Trust & Agent Protocol
- MCP -- Anthropic Model Context Protocol
- A2A -- Google Agent-to-Agent Protocol
Infrastructure
- Cloudflare Workers -- Edge-deployed API
- Supabase PostgreSQL -- Database with RLS
- Google Cloud Functions -- A2A bridge
- Stripe -- Payment processing
- Astro 5 -- Documentation & web